Corporate storytelling: a good story on a beer coaster
Posted: Sat Oct 25, 2025 11:25 am
Not only textual content is important for your content strategy, but also the use of appropriate images. Many organizations still opt for stock photos (we do too, ed.), mainly because they're inexpensive and there's plenty of choice. But there are plenty of reasons to stop using stock photos today . There are plenty of alternatives. You can also use standard images creatively. Images are too important to just add on, so use them. But what should you do instead?
Stock photo call centerStorytelling
The days of a fun photo ("and that's it!") and storytelling alone are no longer email data enough. Our content needs are constantly evolving. This is evident in the humorous captions in photos, vlogs, and other videos. We want to see a combination of these two: storytelling 2.0, or emotional storytelling . What does emotional storytelling mean for your brand and, more importantly, for the content on your online media channels?
Organizations that everyone agrees "have a good story" are perceived as coherent and meaningful. And the artifacts contribute as well. Artifacts are expressions that are unmistakably part of storytelling: think of texts on coffee cups, friendly messages on packages, and jokes on pens. These four steps can help you determine how best to use corporate storytelling.
Storytelling in gear: tell your story with more emotion in 2017
You can only build a compelling brand if you know who you are and what you stand for. A brand is malleable, an identity is not. This model can help you get started as a conversation starter , so you can then get started on your brand strategy or change management. The likelihood of success depends largely on where you start.
Brand strategy: put your identity central together
When we look at the communication skills of the government, the communication skills of our political leaders with young people are not very good. These four striking blunders show that it's time to thoroughly review their communication with young people.
Stock photo call centerStorytelling
The days of a fun photo ("and that's it!") and storytelling alone are no longer email data enough. Our content needs are constantly evolving. This is evident in the humorous captions in photos, vlogs, and other videos. We want to see a combination of these two: storytelling 2.0, or emotional storytelling . What does emotional storytelling mean for your brand and, more importantly, for the content on your online media channels?
Organizations that everyone agrees "have a good story" are perceived as coherent and meaningful. And the artifacts contribute as well. Artifacts are expressions that are unmistakably part of storytelling: think of texts on coffee cups, friendly messages on packages, and jokes on pens. These four steps can help you determine how best to use corporate storytelling.
Storytelling in gear: tell your story with more emotion in 2017
You can only build a compelling brand if you know who you are and what you stand for. A brand is malleable, an identity is not. This model can help you get started as a conversation starter , so you can then get started on your brand strategy or change management. The likelihood of success depends largely on where you start.
Brand strategy: put your identity central together
When we look at the communication skills of the government, the communication skills of our political leaders with young people are not very good. These four striking blunders show that it's time to thoroughly review their communication with young people.